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Business

Frank: When It Sounds Too Good to Be True…

David Tran
Reporter · Wednesday, November 11, 2026 at 9:00 AM · 1 min read
Frank: When It Sounds Too Good to Be True… — State College Business news

We newsies are supposed to be skeptical. “If your mother says she loves you,” we say, “check it out.” My problem is, my Jewish mother doted on me so much – baby of the family, only son, etc. – that my default is to take everyone at their word. Proof of my gullibility: I was watching something on YouTube, which, because I’m too cheap to subscribe, was interrupted by an ad. Usually, I hit “skip” at first opportunity – especially when it’s one of those odious “stuck poop” ads – but this one caught my attention. It introduced a kindly-looking guy named George, who’s “been making flat caps and newsboy’s caps since 1988.” Behind George was a lovely workshop filled with lovely woolen caps stacked on lovely wooden shelves. Ol’ George, it seems, is ready to hang up his scissors and sewing needles. And at this point in his life, he cares less about money than about seeing caps on heads. So, he’s knocking 80% off the prices of his remaining merch. Well, I happened to be in the ma

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